Software-driven capabilities and the constant design tweaks represent a challenge for car makers, who have traditionally focused on reliability, building systems that lasted for years or even decades without major changes. Some have struggled to make their software systems fast and user-friendly for today’s consumers. In a Molex survey, 92% of automobile company stakeholders said they are experiencing design challenges, and 85% believe legacy thinking may be holding them back.
In the meantime, consumers are downloading apps like Apple CarPlay and Android Auto, which offer familiar displays and connect them instantly to their favorite playlists or podcasts. CarPlay also allows them to unlock and start the car.
Rather than reinventing the wheel by building software applications from scratch, many automakers are now partnering with technology companies, an advent some call the “phoneification” of cars.
In announcing its partnership with Google, Ford CEO Jim Farley explained, “[W]e have to get out of the business of doing generic things that do not add value, like navigation systems and a lot of the in-car entertainment experience. We were spending hundreds and hundreds and hundreds of millions every year, keeping up with basically a generic experience that was not competitive to your cellphone.”
In the same Molex survey, 35% of respondents said collaboration is the best way to drive innovation. By partnering with companies with software expertise, manufacturers can satisfy their customers and maintain sales while gaining inside knowledge to help them prepare for an increasingly connected future.
As one example of this collaboration, a major Tier 1 supplier recently joined several partner companies to create an in-vehicle computing platform. By bringing together experts in hardware, components, software and services—including Molex—this team created a platform that accelerates time-to-market while enabling automakers to focus on differentiating features.