While features like 5G, self-charging, integral biosensors, and environment-proof phones are strongly anticipated, it was good to see that Augmented Reality (AR) is also an area of expected enhancement. While it remains to be seen if this will happen, clearly the optimism highlights the massive potential of this unique technology to revolutionize how we interact with our environment through our mobile phones.
Big firms like Apple, Google and Facebook agree. On September 9th, Facebook made its initial move toward AR with the introduction of Ray-Ban Stories. While the first generation of these $299 smart glasses lack AR, they represent a step in that direction, using Ray-Ban’s classic Wayfarer frames to let users take photos and videos, listen to music and answer phone calls.
To drive AR momentum, Facebook, Apple and Google all have provided developers with open source AR toolkits, like Apple’s ARKit and Google’s ARCore, to allow them to incorporate AR into the apps being built today. Apple’s Tim Cook is a fan of the technology, having said in 2019 that AR is critically important to Apple’s future. “AR and machine learning will be key to delivering the right information to the right person at the right time,” he said. Google is also introducing dual cameras to its latest phones to boost AR performance.
The time is right too. The pandemic has introduced a whole new audience to AR-powered online shopping, learning, and healthcare, with AR allowing people to visualize products, concepts, and experiences in unprecedented ways. Ikea enables consumers to place full-scale furniture and other products into a living room to see how they look and fit in the space. Fashion retailers are providing online fitting rooms so customers can try on clothes virtually. AR learning apps bring teaching to life – enabling users to virtually explore the human heart or use AR-assisted virtual tours of museums and galleries. Tourists can already identify landmarks and learn about them using AR-assisted city guide mobile apps. BMW offers AR walkthroughs on engine repair, and homebuyers can visualize and experience home tours and selection from the comfort of their kitchens. AR is already making its presence felt in countless aspects of human life.