The new charging station rollout is also likely to be accelerated by changes in economic forces. For example, the Department of Energy recently released a memorandum of understanding to coordinate agencies and the private sector to build a vehicle-to-everything (V2X) infrastructure. Bidirectional charging capabilities will allow mobile batteries in homes and workplaces to store a charge during the day and then give power back to the grid during peak hours.
Operators are also finding novel ways to make money from stations. For example, some add digital screens to their charge points to provide customers with promotions if they shop at neighboring restaurants, shopping centers and theaters while waiting for a charge. Others are pursuing vision-enabled chargers that can collect customer data, including demographics and the makes and models of their cars. Still, others may display local televised sports events or other entertaining, revenue-driving content.
For any business, charging kiosks serve as a branding opportunity, with distinctive designs supporting corporate messages. For example, automakers are beginning to deploy kiosks at their dealerships, with designs chosen to portray values like “relaxed luxury” or “forward-thinking tech.”
Though the exterior design is dependent to a large extent on interior parts, flexibility is increasing. For example, Molex can build busbars in a variety of shapes, dimensions and coatings, allowing companies the flexibility to meet their design needs while maintaining manufacturability.
Though many hurdles remain for EV battery charging and infrastructure, forward momentum is evident, inspiring manufacturers, suppliers and businesses to let their ideas take flight.